Justin Birnbaum is a New York City-based staff writer who covers the business of sports. He’s profiled billionaire team owners Toto Wolff and Jorge Mas, reported on how big sneaker brands are capitalizing on surging women’s basketball popularity, and edited tentpole lists such as
Toto Wolff’s Winning Formula
The hard-driving billionaire built Mercedes’ F1 team into an auto racing dynasty. Their championship days may be in the rear-view mirror, but he is more successful than ever.
The Man Who Would Be King
The Boston Celtics superstar has above-the-rim ambitions for his business and his place in the NBA aristocracy—and with LeBron James nearing the end of an extraordinary career, he has a chance to snatch the crown.
The NFL’s Favorite Mentalist Already Knows You’re Going To Click On This
Since his breakthrough appearance on “America’s Got Talent,” Oz Pearlman has been working his magic on Corporate America. Now he’s taking his game to a new level by enchanting the world’s top athletes—to the tune of $10 million.
The World’s Highest-Paid Female Athletes 2024
Explore the 2024 Forbes ranking, spotlighting the top-earning female athletes and featuring influential women in tennis, soccer, basketball and more.
30 Under 30 Sports 2025: These Athletes And Executives Are Breaking Barriers
Just a game? Not to these young all-stars, who are fearlessly leading sports into the future.
How F1 Champion Nico Rosberg Scored $100 Million For A New VC Fund
The 39-year-old racing legend’s fame gets him in the door with the world’s top investment firms. Now he’s betting that access can pay off for wealthy Europeans looking for a way into Silicon Valley.